Author: Moldir Nurtau

After consumers make a purchase, the story doesn’t end there. In fact, it’s just the beginning of the decision-making process. Following the purchase decision, consumers face a series of subsequent processes that directly influence their perceptions, attitudes, and future buying decisions regarding the product. Understanding and managing these processes are crucial for businesses because they […]

Florasis Emerges: Revolutionizing Makeup in China In Hangzhou, China, on March 8, 2017, a makeup revolution was initiated with the birth of Florasis. This brand, with floral essences and extracts of traditional Chinese herbs as its core ingredients, is dedicated to creating makeup products that are healthy and suitable for use by women. Its delicate appearance and […]

A Groundbreaking New Product If we were to mention the most successful social media marketing case recently, it would undoubtedly be the launch of the new product – phone case, by Hailey Bieber’s beauty brand Rhode. Released on February 28, 2024, this phone case immediately caused a stir in the market, becoming an extremely successful […]

Market segmentation is one of the crucial steps in the STP (Segmentation, Targeting, Positioning) model of marketing. Many businesses suffer losses due to failure in segmenting consumers effectively. Since the needs of each consumer vary, we can classify consumers and markets through market segmentation to develop or adjust products or strategies that meet their needs. […]

Commitment to Diversity and Quality Skims, an emerging brand founded in 2019 with a focus on shapewear, has achieved success not only through its unique positioning and innovative marketing strategies, but also its high emphasis on product quality and diversity. Firstly, Skims’ mission is to provide comfortable, high-quality innerwear for people of all skin tones […]

Tableau is a powerful data visualization tool that empowers professionals across different industries to analyze data independently. Compared to traditional Excel spreadsheets, it’s more like an enhanced version of Excel. Many businesses require the transforming of complex data into intuitive and understandable charts and graphs to aid those less adept at data analysis in comprehending […]

The evolution of communications has long been a critical issue in the business world. Traditional communications and new communications, as two main modes of communication, exhibit significant differences in their methods and effectiveness. With the development of digital technology and the widespread use of the internet, new communications methods have gradually become the preferred choice […]

In the field of data management, two common methods of storing data are often encountered: Flat File and Relational Database. Each has its own strengths and weaknesses in data processing and management, depending on specific application scenarios and requirements. In the following, we will delve into the advantages and disadvantages of these two methods to […]

As a business owner, your brand image serves not only as a symbol but also as a pivotal factor directly influencing the accumulation of wealth. A positive brand image not only fosters trust among customers but can also be transformed into tangible assets. In this digital age, gaining profound insights into how customers perceive your […]

In business operations, understanding the cost structure is crucial for making effective economic decisions and achieving financial stability. Costs are divided into fixed costs and variable costs, and they directly impact the profit and financial health of a business. This article will delve into the concepts of fixed costs and variable costs, discussing their practical […]